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The year 2024 has been a dynamic year for VNCT. This report summarizes the activities carried out and outlines the direction for actions in 2025.
SUMMARY REPORT IN 2024 OF VNCT
| MONTH | ACTIVITY | FIELD |
| 01 | Participate in the Asia-Europe Festival in Prague (Czech Republic) with a special booth showcasing Vietnamese handicrafts, cuisine, and tourism. | Side activities (cultural exchange and community events) |
| Change the official name of the Association from APCTVFE (Association Pour la Culture et le Tourisme vietnamien en France et en Europe) to VNCT (Vietnam Culture & Tourism in Europe Association). | Side activities (building and developing the VNCT Association) | |
| Participate in the press conference to present the Year of the Dragon Festival 2024 in HCM. | Side activities (cultural exchange and community events) | |
| 02 | Collaborate with Vietravel France – a founder member of VNCT – to promote Vietnamese tourism at the Tết celebration organized by the General Association of Vietnamese in the Rhône-Alpes region. | Professional activities (supporting and connecting Vietnamese associations) |
| Cooperate with media agencies (newspapers, TV, social networks) in the UK, France, and Germany to enhance the image of Vietnamese tourism as part of members’ activities. | Professional activities (promoting and marketing Vietnam tourism in Europe and the UK) | |
| 03 | Participate in the ITB Berlin Fair (March 2024): Promote cooperation and connect Vietnamese businesses with potential markets in Europe. | Professional activities (promoting and marketing Vietnam tourism in Europe and the UK) |
| Join a seminar on the development of premium tourism products for European tourists (luxury tours, wellness tourism) at the ITB fair. | Professional activities (seminars and specialized forums) | |
| 04 | Collaborate with European schools to organize training programs on tourism management and updates on Vietnamese tourism. | Professional activities (developing human resources for the tourism industry – Ethnic group) |
| 05 | Organize tour guide skills training courses tailored for the European market in Hanoi and Ho Chi Minh City. | Side activities (charity activities) |
| IMAGE Travel & Events, a member of the executive board, participated in the IMEX Frankfurt fair to promote Vietnam as a MICE destination to tourism and travel companies in Western Europe. | Professional activities (developing human resources for the tourism industry) | |
| 06 | Organize the Quang Binh Tourism Forum in Paris, focusing on themes : + Green and sustainable tourism, + Enhancing digitization in the tourism industry, + Air links between Vietnam and European countries. | Professional activities (promoting and marketing Vietnam tourism in Europe) |
| Coordinate with the Vietnamese Cultural Center in France (CCV) to set up a Vietnamese booth at the Lyon Consular Festival, an annual diplomatic event (B2C). | Professional activities (seminars and specialized forums) | |
| Provide legal assistance and market insight to Vietnamese businesses seeking to expand their activities in Europe. | Professional activities (supporting and connecting Vietnamese associations) | |
| 07 | Participate in the “Vietnam Cultural Night” programs in Berlin and London, showcasing Vietnamese culture through cuisine, music, and fashion shows, with over 1,000 international and overseas Vietnamese attendees. | Professional activities (supporting and connecting Vietnamese businesses) |
| Discuss partnerships with European tourism schools to organize short-term training programs on tourism management. | Side activities (cultural exchange and community events) | |
| 08 | VNCT representatives met with the Vietnam National Administration of Tourism to discuss the implementation of tourism information in French, German, Spanish, and soon Italian. | Professional activities (human resource development for tourism industry – Ethnic group) |
| Contribute to seminars on the development of Vietnamese tourism within the European Union (EU). | Side activities (developing human resources for the tourism industry – Ethnic group) | |
| 09 | Organize a VIETNAM booth at IFTM Top Resa Fair (September 2024): Reinforce the image of Vietnamese tourism among French and European travel partners. | Side activities (charity activities) |
| Participate in the “What’s New in Asia” seminar at IFTM Top Resa 2024, promoting new destinations and tourism services in Vietnam. | Professional activities (seminars and specialized forums) | |
| Collaborate with the Vietnamese Cultural Center in France (CCV) to host cultural events during Vietnam’s 79th National Day celebrations alongside IFTM Top Resa 2024, including the « Melodies of Peace » musical evening and « Bonjour Vietnam » night. | Professional activities (promoting and marketing Vietnam tourism in Europe) | |
| Visit and encourage the Vietnamese delegation at the 2024 Paris Olympics and Paralympics. | Professional activities (Seminars and specialized forums) | |
| Organize an auction to raise funds for households affected by Typhoon Yagi. | Side activities (cultural exchange and community events) | |
| Collaborate with Vietnam Airlines and other businesses to organize a FAM trip for international press and bloggers. | Side activities (cultural exchange and community events) | |
| 10 | Lay the groundwork for establishing a branch for Vietnamese tourism businesses operating in Europe. | Side activities (charity activities) |
| Participate in the 4th Global Conference of Overseas Vietnamese and the Forum of Overseas Vietnamese Intellectuals and Experts in 2024. | Professional activities (promoting Vietnam tourism through media channels) | |
| Engage in activities on Vietnamese adoption in Madrid (Spain), supporting heritage tours in Vietnam for adoptive families in Spain. | Professional activities (supporting and connecting member businesses) | |
| Promote Vietnamese tourism at the Vietnam National Day event, celebrating 15 years of special bilateral relations between Vietnam and Spain, organized by the Vietnamese Embassy in Madrid. | Professional activities (seminars and specialized forums) | |
| 11 | Attend the World Travel Market (WTM) in London as a guest, meeting tourism businesses and associations across Europe. | Side activities (cultural exchange and community events) |
| Join the International Tourism Heavent Paris Fair (November 2024) as a guest, connecting with French tourism businesses specializing in MICE. | Professional activities (promoting Vietnam tourism through media channels) | |
| 12 | Year-end review, direction, and activity planning for 2025. Prepare actively for 2025 fairs: FITUR, BIT MILANO, ITB. |
FINANCIAL REPORT
– The professional events organized by the Association (IFTM trade fair, Quang Binh workshop, French TO press conference…) achieved a balanced income and expenditure.
– The Association’s operational costs (secretariat) were balanced through financial support from membership dues, sponsored contributions from businesses, event or training organization, and support for headquarters from the Vietnamese Cultural Center in France (CCV).
CONCLUSION AND ORIENTATION FOR 2025
1. Conclusion
The Association has achieved significant positive results, especially in promoting Vietnam’s image in Europe and supporting members in expanding their market reach. However, challenges remain, particularly in improving collaboration among members and expanding the membership base in the coming year.
2. Orientation for 2025
– Expand operations to branches of Vietnamese businesses in Northern and Eastern European countries.
– Launch internal training programs for members.
– Establish a tourism information corner at the Vietnamese Cultural Center in France (CCV) to display promotional materials and advertisements from Association members.
– Strengthen collaboration with the CCV, the National Tourism Administration, and other organizations or individuals in tourism promotion.
– Encourage members to develop green and sustainable tourism products aligned with European trends.
– Continue participating in and moving towards co-organizing cultural events and seminars to enhance the presence of Vietnam’s tourism in the region.
– Promote the application of technology in promotional activities and member networking.
– Balance costs and reserve funds to support self-organized events.
The VNCT Executive Committee extends heartfelt thanks to all Association members, businesses, sponsors, partners, organizations, and supporters who have contributed to these achievements. Together, we are confident in moving forward into 2025.
Paris, December 31 2024
VNCT Executive Board
