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Vietnam’s Presence at IFTM Top Resa 2025
The Vietnam Pavilion at IFTM Top Resa 2025 in Paris, held from September 23–25 and hosted by the Hanoi Department of Tourism, brought together a strong delegation including Vietravel France, Image Travel & Event, Typic Travel, Terra Indochina, Vietnam Airlines, and other Hanoi-based businesses.
We extend our sincere thanks to the Hanoi Department of Tourism for its dedicated support.
About IFTM Top Resa 2025
IFTM Top Resa 2025 is one of the leading travel trade shows in France, attracting key stakeholders across the tourism sector—from buyers and product managers to travel agencies, tour operators, industry experts, and media outlets. The event featured nearly 1,600 brands, more than 9,000 business meetings, and the participation of over 30,000 tourism professionals.
Notably, the fair welcomed dozens of ministers and ambassadors, alongside coverage from more than 500 media agencies. For Vietnam, it was not only an opportunity to promote its destinations but also a platform to connect with potential partners and clients.
Networking and Cultural Activities
On September 23, the Vietnam Pavilion hosted a Networking Happy Hour, jointly organized by VNCT, Vietnam Airlines, and the Hanoi Department of Tourism. Over the course of two hours, hundreds of guests visited the pavilion to engage with Hanoi tourism leaders and local enterprises.
Visitors were also treated to traditional Vietnamese folk music, with performances of Trống cơm, Lý Ngựa Ô, Lý Kéo Chài, Lý Cây Đa, and Đi Cấy by artists Victoria Hòa Trần (T’rưng), Angela Mai Nguyễn (Bamboo Flute), and Dương Huyền Ly (Monochord).
These performances created a vibrant atmosphere rich in Vietnamese cultural identity, offering international audiences a deeper appreciation of the country’s musical heritage. The evening concluded with a toast of French champagne and wine, alongside three signature Vietnam Airlines Business Class cocktails and authentic Vietnamese delicacies.
Strategic Significance and Future Outlook
Vietnam’s continued presence at IFTM Top Resa 2025 builds on the strong impact made at IFTM 2024, when VNCT, Vietnam Airlines, and Vietnamese travel enterprises, in collaboration with the Vietnam Cultural Center in France, co-hosted the national pavilion to wide acclaim.
Looking ahead, VNCT and its partners aim to maintain a consistent and professional presence at IFTM Top Resa, the largest B2B tourism fair in the Francophone market. Held annually in mid-September in Paris, the event draws participants from France, Belgium, Switzerland, and beyond—making it a vital platform for Vietnam’s long-term tourism promotion strategy in Europe.
