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Paris, 13th february 2025
Over the past three days (February 9-11, 2025), the Vietnam Culture and Tourism Promotion Association in Europe (VNCT) has continued the success of previous fairs, bringing the image of Vietnamese tourism to the Italian market through BIT 2025. The event took place at the FIERA MILANO exhibition center in Italy from February 9-11, 2025.
According to records from FIERA MILANO, this year’s BIT fair achieved impressive figures, with the participation of over 1,000 exhibitors from 62 countries outside Italy.
A notable highlight of BIT 2025 was the presence of two Vietnamese booths: VNCT and Vietnam Airlines. The VNCT booth was supported by nine tourism businesses from both Vietnam and France.
During the three-day event, VNCT organized various engaging and exciting activities at the booth, attracting significant interest from businesses, media representatives, partners, and visitors at the fair.
Take a look back at some key activities and highlights of the BIT fair with the VNCT Association
- Participants
Following the success of FITUR, the VIETNAM joint booth, organized by VNCT at BIT 2025, attracted significant interest and participation from nine businesses from France and Vietnam, including : A-Class Travel, Asia Viva Travel, Authentic Asia Travel, Bellasia Travel, DMC Mekong Image Travel & Events, Go-Indochine, Mekongtouch, SJourney Train và Vietravel France (An Incentives SARL)
- Activities
On February 10, VNCT organized the grand opening event for its booth. The event featured vibrant cultural performances, including lion dances and traditional dances, alongside other engaging activities such as a lucky draw and a Vietnamese cuisine tasting.
The event was attended by Mr. Dương Hải Hưng – Vietnamese Ambassador to Italy, Ms. Alessandra Priante – President of the Italian National Tourism Board (ENIT), representatives of the Italy-Vietnam Chamber of Commerce, participating businesses at the booth, partners, and visitors.
During the opening event, Vietnam Airlines introduced and informed all partners and visitors at the booth about the launch of a direct flight route from Hanoi to Italy, starting on July 1, 2025. At the same time, VNCT introduced Vietnamese tourism, providing updates on the latest news about tourism in Vietnam, including the visa exemption for foreign visitors entering Vietnam for up to 45 days. The booth also highlighted Vietnamese culture, natural landscapes, history, and the various tourism services that visitors could experience.
- Sponsors
In addition to the gifts from the companies participating in the fair, the VNCT Association is delighted to be sponsored by entities such as Vietnam Airlines, Furama Resort Da Nang, Whale Island Resort and L’Alya Ninh Van Bay Resort.
- VIETNAM stand in the pavilion
VNCT’s participation, along with Vietnamese businesses, at the BIT fair marked a new milestone in the development of Vietnamese tourism in the international market and garnered attention from the media. We invite everyone to follow the articles below :
Vietnam’s Impressions at the BIT Milan International Tourism Fair 2025
Vietnamese tourism promoted at Milan int’l travel fair
Vietnamplus : Vietnamese tourism promoted at Milan int’l travel fair
VOV : Vietnamese tourism promoted at Milan int’l travel fair
- Documents about VNCT on BIT’s website
At BIT 2025 the sustainability and cultural authenticity of Vietnam
